A much-loved brand designed for curvy women ages 14-24, Loralette celebrates the power of femininity. I worked as Executive Creative Director to update the brand voice, logo, palette and photography direction for a multi-faceted tone that was both feminine and bold, and invited the customer to embrace her confidence.
CONCEPT: FEMININE + FLIRTY
CONCEPT: FRESH + COOL
LOGO EXPLORATIONS
FINAL LOGO
BRAND PHOTOGRAPHY
SOCIAL CAMPAIGN
FINAL SITE DESIGN
